This article is about the importance of customer retention. It addresses the common miscommunication that customer retention isn’t everyone’s job in a business. A truly customer-oriented business focuses on customer retention in most aspects. Even if the majority of new projects are not solely to improve customer retention, it is part of a business’s culture.

New ideas and directions should always have the best for the business in action. These policies should reinforce customer satisfaction. It would also be a great idea to offer an extra incentive for current customers’ purchases or referrals. Don’t forget that your current customers provide the most reliable way to gain loyal customers. These customers come to your business out of their own will and are more willing to stay for the long-haul.

Read the article here.


For more information, feel free to contact me personally,

Jacob Hines —

SEO Development and Web Development