“According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.” Continue reading here.

This article is huge news! In past times, traditional advertising methods have gone from the “staple” of business advertising to taking a backseat to online ads. Online ads are more easily distributed, more cost effective, and more visible to your target market. Whether your business does Pay-Per-Click advertising with Google, email marketing with Constant Contact, or search engine optimization, you’re heading in the right direction.

*Analysis: If online advertising has finally proven itself more popular than the traditional, print ad, what does it mean for businesses’ marketing strategies? If your business is at the point where it is time to add an advertising budget, it would be most sustainable to choose internet marketing:

  • Search Engine Optimization (SEO) will ensure your site’s exposure for searches related to your industry: for example, “Kankakee social media.”
  • Email Marketing is most efficiently used when updating customers with your business’s news or for summarizing your blog’s posts every week for clients. (Blog newsletters are very convenient for the high percentage of internet users (especially older users) who check email but do not blog.
  • Pay-Per-Click advertising is most effective in conjunction to search engine optimization. Having your business represented in the “ad section” of Google results and the organic search results greatly increases your exposure.
  • Online Directories is a free (usually) supplementation to your marketing strategy. Your business showing up on Yellow Pages and similar local business directories will increase your SEO and will reach yet another separate demographic of internet users. (Contact us for more information about directory services.)
  • **I am aware of more online advertising opportunities, but in my opinion, the above services are the most cost-effective for your business’s marketing strategy. HikeMySite.com offers all of the above services and uses the most recent statistics and strategies available on the web.

Jacob Hines — HikeMySite.com

Online, Local Exposure for Small Businesses — SEOWeb Design